Glen Hopkins

In order for your business to thrive, you must develop a backend system. In other words, you need to have more than one product or more than one version of your product to sell. The backend is simply any sale that is made after the initial sale. It could be your products or products you promote of other people's or a combination of both.

Trying to make a living selling only one front-end product is next to impossible.

Keywords are more than words. They are the thoughts of your audience. They represent wants, needs and desires. When you use the right keywords on your web pages, you're speaking the emotional language of your target audience. Learn to speak this language well and the search engines will reward you with a high rank.

With that in mind, picture your ideal prospect sitting in front of the Google home page with the cursor blinking in the search box.

Selling a front-end product like an ebook is the hardest sale you will have to make because persuading someone to buy from you the first time is difficult. You have to overcome skepticism an objections, but if you offer a low-risk, low-priced product, the task of making that first sale becomes easier. However, it doesn't leave room for much profit.

Think of your backend system like a funnel: you can pour a lot in the top, but it filters down to a focused point. That focal point is you. You are your most expensive product and should charge a premium price for one-on-one time with you. Working with you in some type of coaching program or consulting capacity should be the end result of a customer working his way through your funnel.

Although a One Time Offer is a great sales tactic, it does not always have to be a sales message. As a matter of fact, you can use it to generate even more traffic. Instead of redirecting your subscribers to a OTO page for a product purchase, appeal to the same sense of urgency by offering additional bonuses if referring three friends.

Be sure to indicate, however, that they can only get these additional bonuses within the next five minutes (or a designated amount of time) if they include names of their friends and their email addresses.

The trick with the One Time Offer is to write persuasive, effective copy. And you're appealing to different types of emotions depending on where you use your OTO. When done correctly, these offers have a high conversion rate.

Let's assume an Internet marketer named Bob is winning in the search engine results with the keyword phrases "dog training basics" and "dog training course.

As you implement traffic-generation strategies like pay-per-click and article marketing, how do you handle the traffic that arrives at your site? Your primary objective should be to capture information. After that, you want to monetize your traffic as soon as possible. Most of your traffic will respond best to free information and buy from you only after you've established a relationship with them.

The main objective of the search engines is to rank the sites with the best and most content at the top of their results pages. So you need well-written content, and a lot of it. And when you have great content, other sites naturally want to link to you to make them look better. That helps your PageRank. When your PageRank increases, your site's value increases.

Understanding the power of keywords in the search engine game is critical. These are the words your customers are searching for, so these are the words the spiders are crawling your site to find. Basically, everything dealing with SEO starts with keywords and expands from there.

Despite the fact that keywords are one of the most heralded concepts in the Internet marketing game, many make the mistake of not really understanding exactly what they are or what they represent.

After you create a huge keyword list through brainstorming and via keyword tools, your goal is to find the words and phrases that are going to be the most effective in bringing lots of targeted traffic to your site. You can also use these words in your pay per click campaigns to maximize the paid side of search engine traffic.

Search engine marketing is most effective when you attract people who are ready, willing and able to buy what you have to sell, not people in search of general information.